AtlasGTM is a sponsor of Ultimate Partner LIVE Reston 2026

Be in the right room. Leave with the right tools.

Three days in Reston with the people shaping co-sell, marketplace and ecosystem-led growth — and a free month of AtlasGTM Pro so what you build in Claude, ChatGPT or Cursor becomes live, measured partner pages before you get there.

October 26–28, 2026 Carahsoft Conference & Collaboration Center, Reston, VA A free month of AtlasGTM Pro for every attendee
Save 25% on registration through September 30 — use code UPEARLYBIRD25 at checkout.

Two SADA alumni, one room in Reston. Justin Murphy (AtlasGTM) and John Menzione (Ultimate Partner) on the SADA days, the community that came out of them, why Tony Safoian headlining matters, and why every attendee gets a month of Pro.

Joint offer · AtlasGTM × Ultimate Partner

One month of AtlasGTM Pro, free for every Reston attendee

Your ticket comes with a sign-up code. Register, activate Pro in two minutes, build your first co-sell page this week, and bring it to Reston.

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AtlasGTM × Ultimate Partner Being in the right room changes everything™
The offer

Register for Reston, get AtlasGTM Pro on us

Three steps, none of them a sales call. The trial is tied to your event registration, so the order matters.

1

Register for the event

Ultimate Partner LIVE Reston 2026, October 26–28 at the Carahsoft Conference & Collaboration Center. Early-bird pricing is 25% off through September 30 with code UPEARLYBIRD25.

2

Activate Pro with your ticket code

Your registration comes with the code ATLASGTM100. Sign up at the link below — the code is pre-filled — and your Pro workspace is live straight away. No credit card, nothing to install.

3

Build before you fly

Connect Claude (or ChatGPT, Gemini, Cursor) to AtlasGTM in a couple of minutes and publish a partner pitch, a co-sell one-pager or a marketplace offer brief. Bring it to Reston and put it in front of the people who matter.

What you get

The plan sellers and partner teams actually use

Pro is the AtlasGTM plan built for a team: up to five people publishing from the AI tools they already work in, on one brand, with every page measured.

It is the same plan customers pay for today. There is no "event edition" with features switched off, and everything you build on it is yours.

Reston registrant offer

AtlasGTM Pro · one-month trial

$399 Free for your first month, with your Ultimate Partner LIVE Reston registration
  • Up to 5 users on one workspace
  • Unlimited hosted pages and apps (fair use), with version history
  • The AtlasGTM MCP connector for Claude, ChatGPT/Codex, Gemini, Cursor and other MCP-compatible agents
  • Brand Kits and structured GTM data, so every page is on-brand and on-message by default
  • Section-level analytics on every page: views per person, time per section, clicks, submissions
  • Lead and form capture straight into Atlas, plus 50+ integrations to your CRM, content and collaboration systems
  • Reusable Surfaces — start the next page from the last good one

One trial per attendee, up to one month, activated with the code that comes with your ticket. Keep going on a paid plan afterwards or simply stop — nothing renews on its own. Transactable through AWS Marketplace and Google Cloud Marketplace if you move to Enterprise later.

Why AtlasGTM

You already build in Claude. Now it goes live, on-brand, and tells you what happened.

Built for sellers and partner teams first: the person with a co-sell meeting on Thursday, not a web team on standby.

Today

You draft the partner pitch in Claude. It becomes a deck or a PDF, goes into an email, and disappears. You never learn which section they read, whether they opened the pricing, or if anyone forwarded it.

With AtlasGTM Pro

One sentence in Claude. The AtlasGTM agent does the rest: hosts the page, applies your Brand Kit, sets who can open it, wires the form, and reports back per section — views, time, clicks, submissions — so the follow-up writes itself.

You, in Claude: "Build a co-sell one-pager for the Google Cloud Marketplace private offer we discussed with Acme — our brand, their logo, the three outcomes from the call, a 'book the next step' form. Publish it and share it with the Acme partner manager only." AtlasGTM: Page published → connect.atlasgtm.io/sites/acme-private-offer · access: 1 named viewer · analytics on · form wired to your CRM.
⌘

Build where you already work

AtlasGTM connects to Claude, ChatGPT, Gemini, Cursor and other MCP-compatible agents through one governed interface. Your workflow doesn't change.

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Minutes, not an afternoon

A partner page that used to take 45–60 minutes of assembling, formatting and hosting takes under ten. Templates you've already made are one sentence away.

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Signal on every send

Every page carries first-party analytics per section and per person. Ten sellers building the same thing? Atlas shows which version worked, so the team keeps the best one.

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Governed, not wide open

Role-based access, scoped credentials, approval controls and logging. Use it as SaaS today; deploy it in your own tenant on your own AI provider when you're ready.

The event

Ultimate Partner LIVE Reston 2026

Connect with the executives, industry leaders, and partner innovators shaping the future of co-sell and marketplace success. Gain actionable insights, proven growth strategies, and practical guidance through expert-led sessions designed to help you scale faster, drive revenue, and strengthen your partner ecosystem.

Ultimate Partner is the media, events and community platform founded by Vince Menzione for leaders working on AI, cloud go-to-market, marketplace and ecosystem-led growth. LIVE is where that community meets in person: the hyperscaler partner teams, the distributors, the ISVs and the operators who run co-sell every day. AtlasGTM is sponsoring because this is exactly the room our product is built for.

"Being in the right room changes everything." Ultimate Partner
Sponsors and attendees on stage at a previous Ultimate Partner LIVE
The room at a previous Ultimate Partner LIVE.
Monday, October 26
Arrive, orient, meet the room
  • 4:00 PM First Time Attendee Orientation at Carahsoft
  • 5:30 PM Welcome Reception at The Capital Burger
Tuesday, October 27
Full program day
  • 8:00 AM – 4:30 PM Program at Carahsoft
  • 5:00 PM Networking Cocktail Reception at Open Road
Wednesday, October 28
Full program day
  • 8:00 AM – 4:30 PM Program at Carahsoft
  • After 5:00 PM Depart, or stay through Thursday

On stage in Reston

A selection from the announced speaker list. The full line-up is on the event site.

Vince MenzioneCEO, Ultimate Partner
Jay McBainChief Analyst, Channels, Partnerships & Ecosystems, Omdia
Craig AbodPresident, Carahsoft
Jim LeeVP, Americas Global Partner Solutions & Sales, Microsoft
Dai VuManaging Director, Cloud Marketplace, Google
Rebecca PottsDirector, NorthAm Partner CoSell, Google
Austin AdamsDirector, Head of Partners, Google Public Sector
Jesse SladekGVP, Global Channel Sales, Field Strategy & Enablement, Elastic
Regina ManfrediPresident, NORAM region, SoftwareOne
Dux SyChief Transformation Officer, AvePoint
Judy LoehrChief Product Officer, PartnerTap
Maisa FernandezSr. Director, Global Partner Marketing, Palo Alto Networks

Book your stay: Hyatt Regency Reston

Group rate $339/night. Reserve by October 5, 2026. Phone reservations 402-592-6426, group code G-UTPR. Plan to arrive Monday before 4:00 PM for orientation (or 5:30 PM for the reception) and depart after 5:00 PM Wednesday.

Hotel details →
Activate your license

Registered? Your ticket unlocks a month of AtlasGTM Pro right now.

Sign up with the code that comes with your Ultimate Partner LIVE registration. Two minutes, no card.

Your ticket code
ATLASGTM100
Sign up and activate Pro →

Opens connect.atlasgtm.io with the code pre-filled. Use the work email you registered with.

  • Your welcome email arrives straight away; your Pro workspace is live from the first sign-in, for up to a month.
  • Pick your AI client, copy one link into it. That's the connector.
  • Publish your first page. If you want a walkthrough, there's a demo slot on the calendar — no obligation.

Not registered yet? Register first — the code is for Reston attendees.

Tell us what you'll build (optional)

Not required to activate. If you tell us what you're bringing to Reston, we'll send a matching template and, if you want one, a demo slot.

Your details go to the AtlasGTM team only. No spam, no list-sharing.

Likely questions

Before you ask

Who qualifies for the free month of Pro?

Anyone registered for Ultimate Partner LIVE Reston 2026. The code that comes with your ticket, ATLASGTM100, activates it at connect.atlasgtm.io/sign-up. If several people from your company are coming, each can activate — tell us in the form and we'll set you up as one team workspace.

Is there a catch — a card on file, an auto-renew?

No card, no auto-renew. It's up to one month of the Pro plan exactly as customers buy it today. When the month is up you can move to a paid plan, an in-tenant Enterprise deployment, or simply stop. Everything you built stays yours.

Do I need to be technical?

No. You build in plain language inside Claude, ChatGPT, Gemini or Cursor; AtlasGTM handles hosting, brand, permissions, forms and analytics. Setup is signing in and pasting one link into your AI client's connector settings.

What can I actually make with it before Reston?

Partner pitch pages, co-sell one-pagers, marketplace private-offer briefs, event follow-up pages, quote or intake apps with forms — anything you'd otherwise send as a deck or a PDF, but hosted, permissioned and measured. Start with the meeting you already have on the calendar.

What does the connector get access to?

Scoped, controlled access — not unrestricted access to a platform. Role-based permissions, scoped credentials, centralized connector administration, approval controls and logging. Security documentation lives at atlasgtm.io/trust, and in-tenant deployment is available when your policy needs it to run on your side.

I'd rather see it first.

Fair. The two-minute overview shows a page going from prompt to live, Justin and John's conversation covers the why in seven minutes, and there's a demo slot if you want to bring your own use case. Or find the AtlasGTM team in Reston.

See you in Reston, October 26–28.

Register, activate your free month of Pro, and turn up with a live page instead of a deck. Early-bird pricing ends September 30.

Questions about the offer: justin@atlasgtm.io